How to Start Digital Marketing for your Company ?
Before one starts Digital Marketing for their company or their brand / business, one must first know what Digital Marketing is, because there are a lot of misconceptions about Digital Marketing in minds of people. In the previous post we got to know why Digital Marketing for your company is important.
There are a few things that you have to do on the your company website and few other things that you have to do on outside your website.
Works to be Done for Digital Marketing for your Company on your Company Website
To Start Digital Marketing for your company the first and foremost thing you have to do is to bring your company website online. This can be done by creating a ON PAGE SEO Friendly website. A company website is something like your shop in the real world to where you bring all your customer to sell your products or do services for the people. It is important to have a ON PAGE SEO Friendly Website for your company.
Your website matters a lot. This is the only place where your leads will turn into customers. Use different kind of techniques to get the information about your client/ customer. Few things that matters a lot are when it comes in doing Digital Marketing for your company in website:
- See the website opening time. Most of the people would loose their interest if it takes more than seconds to load.
- Website should be a responsive website. Because most of the people might open your website in mobile.
- Keep your website updated.
- Make a better way of engaging your customers. Create Beautiful popups, Login Methods should be easy, Keep your product details clear so that your clients wont get confused.
It is important to Analysis your site. Site Analysis Report would provide you a lot of information what all changes that one has to be done in their site.
Now let the people know the complete details about your product like what your product is, what is its important, how can one make use of that product, why should one choose your product rather than using others product and a lot of other things. These things can be done only with the help of content. Write beautiful content about your product, Write and post it in your website, blogs and many other places. Make Sure that the content that you have written is completely plagiarized free content.
Works to be Done for Digital Marketing for your Company outside your Company Website
Now start creating different Social Media Handles for your Brand / Business. Few of the commonly used Social Media that are used by the common people are Facebook, Instagram, Twitter, Pinterest, Quora and so on. Fill your details there, make sure whatever information you are providing is related to your business or your brand. Social Media is one of the easiest and the best way to connect with your customers.
What would come into your mind if i would say, old fashion still works in market ? Email Marketing, yes it is a old fashioned, but still it is one the most considerable way of connecting with people. Most of the companies still use Emails for many things. Most of the people still read and click on the mail if they feel worthy. Email Marketing might be an old fashioned but still it is having its stand in the Market and it is still in boom.
The first thing people do is search in the search engine for whatever they want, you too do the same right ? What do you do next ? You would select the first top results from the search. Why do you do that ? Because that creates a trust. In the same way, create a trust in the minds of people about your business and brand by bringing your brand at the top of Search Engine. This process is known as Search Engine Optimization. Using Search Engine Optimization one can bring their website ranking at the top of the search engines, like Google, Yahoo, Bing and many more. As discussed, People would only value your brand or business only if you rank at the top of the Search Engine. This is the organic way of attracting people.
Everything doesn’t comes free, one even has invest a bit of money to something that they want. PPC (Pay Per Click )is one such thing. Here you have to pay nominal charges each time their ads are been clicked.
Search Engine Marketing Unlike Search Engine Optimization does not generate organic traffic (SEO), Here, you can increase the visibility of your company in Search engine using paid traffic. You have to do a lot of ground work here. There are lot of tools and techniques that need to be applied at the time of marketing your company product. These includes finding out the right keyword to attract the client to your site from search engine. We can use a lot of links tools , we have to shorten the URL and many more things.
Integrated Marketing has made its stand in digital marketing, where with help of two or more marketing channels and tactics are used to drive more traffic to your site.
These are few of the basic steps that a company should incorporate to Start Digital Marketing for their Company. One need to have the knowledge on the right tools and techniques and how will it work so as to make maximum revenue out of it.